IMG_9933
Originally uploaded by markmorga.

The first session we attended was the Snakes on a Plane discussion. It was moderately interesting, but a little light on insightful commentary. Ultimately, I agreed with one panel member - the biggest problem with SoaP was that it was released too late after the hype peaked - people lost interest in what was otherwise a perfectly entertaining little genre disaster movie.

Notes:

• User generated content was added to the film (dialog, situations, etc.)


• sods50.org (suspension of disbelief) - had an event based around viewing the film ala Rocky Horror


• Crowds smell marketing a mile away


• Timing was an issue in underperformance


• How to get people involved?


• Permitting Mash-ups: no lawyers cease and desist letters, no one sued


• Additional 5 days of filming for fan additions and replacement of real snakes with CGI snakes


• Similar to Blair Witch Project in building an Internet audience


• Potential for Internet success with minimal budget - Ok, Go video for example


• Movies can embrace the Mash-up and remix culture

IMG_9928
Originally uploaded by markmorga.

My next few posts will be collection points for my notes on the SXSW 2007 Interactive conference I went to last week. For the most part, the panels were interesting and informative, but more than anything, SXSW was fantastic as an idea generator.

Anton and I carpooled up to Austin from New Braunfels most days - I stayed with my parents. The SXSW experience for us began on Friday.

We arrived a little after noon and spent a little over an hour waiting in the registration line. Not too bad. After getting our badges (I loved the warnings: badges can be replaced for the cost of walk-up admission, badges are void if removed from the badge holder), we walked up to sixth street and the Iron Cactus for some lunch. Good food. Great margarita. Really bad waiter.