IMG_9933 Originally uploaded by markmorga.

The first session we attended was the Snakes on a Plane discussion. It was moderately interesting, but a little light on insightful commentary. Ultimately, I agreed with one panel member - the biggest problem with SoaP was that it was released too late after the hype peaked - people lost interest in what was otherwise a perfectly entertaining little genre disaster movie.

Notes:

• User generated content was added to the film (dialog, situations, etc.)
• sods50.org (suspension of disbelief) - had an event based around viewing the film ala Rocky Horror
• Crowds smell marketing a mile away
• Timing was an issue in underperformance
• How to get people involved?
• Permitting Mash-ups: no lawyers cease and desist letters, no one sued
• Additional 5 days of filming for fan additions and replacement of real snakes with CGI snakes
• Similar to Blair Witch Project in building an Internet audience
• Potential for Internet success with minimal budget - Ok, Go video for example
• Movies can embrace the Mash-up and remix culture